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How to Introduce a Company to New Regions
Introducing your company to new regions is an important strategy for growing your business. If you offer a product or service that sells successfully in your existing market, you may be able to...
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How to Pick a Market Research Methodology
Market research is an essential part of any successful business. You should conduct market research before you open the doors, after you set up shop and as a regular part of your operation thereafter....
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How to Use Demographics to Drive Business Leads
The main purpose of your marketing and lead generation activities is to get your product or service in front of potential customers, but any lead that puts you in front of a customer that has no...
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How to Determine Whether an Informational Product Will Sell
Any consumable product that is created and marketed for resale comes with a certain level of risk. If the product fails to sell, you cannot recoup your initial investment, let alone make a profit....
View ArticleTwo Major Errors That Can Occur During Marketing Research
Conducting market research helps entrepreneurs decide whether new ventures are viable and gauge consumer demand for different products and services. This may be particularly useful for smaller...
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Why Start a Market Research Company?
In today's highly aggressive business world, staying on top of industry trends and the practices of successful competitors is paramount to survival. Often, corporations are so involved in day-to-day...
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How to Become an Authorized Wireless Dealer
Working as a wireless dealer requires knowledge of cell phones, data plans, cell phone accessories and other information relating to the phones. It also requires that you work directly with customers,...
View ArticleEthical Considerations of Marketing Research
Marketing research has experienced a resurgence with the widespread use of the Internet and the popularity of social networking. It is easier than ever before for companies to connect directly with...
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eBay Seller Checklist
With eBay's built-in audience of more than 100 million active buyers, a handful of state-of-the-art selling tools and access to a worldwide audience, you can’t afford not to sell your product on the...
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Observational Techniques in Marketing Research
One of the oldest techniques used in marketing research is the observational method. Through direct observation of people, marketing specialists are able to identify actions and watch how subjects...
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Questions Frequently Asked in Tourism Marketing Research
It's important to conduct marketing research on an ongoing basis in the tourism industry. Initial market studies can show you the state of the industry and how your location, target market and services...
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Marketing Research Techniques in the Internet Environment
Marketing has always been critical for business success. With the advent of the Internet, new techniques have emerged. As a small-business owner, it is essential that you take advantage of the Internet...
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How to Reduce Labor in Call Centers
Before you make any decisions to reduce labor costs in your call center, develop a strategy and a communication plan so that employees aren't caught off-guard by news of wage reductions. Protect your...
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How to Brand Your Product
Branding is the art of giving a product, company or product line a distinct personality and image through the name, packaging, logo, colors and messages. Seasoned advertising executive John Williams...
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How to Create an Online e-book to Sell
Online e-books can help establish you as an authority in your field and create an additional revenue stream for your business. Understanding your audience's needs and marketing your e-book are just as...
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What Is the Difference Between Primary & Secondary Data When It Comes to...
Business operators frequently have a need for answers to questions that can be obtained only through marketing research. If you assembled some of your regular patrons to get their opinions on a new...
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The Advantages of Survey for Market Research
The survey is a powerful marketing research tool to discover opinions and attitudes about your company and your competition from large numbers of people. Surveys cost a fraction of what they used to,...
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Purpose of Marketing Research
Research guides your business's marketing plan and the four Ps of marketing: product, price, place and promotion. This research gives you the information to determine the essential details of each...
View ArticleHow to Create Effective Web Maps
Creating effective Web maps involves following the same single rule needed to create your business' products or services: learn the needs of your audience. For example, a Web map offered to an audience...
View ArticleWhat Is a Type of Marketing Research Which Seeks Structured Reponses That Can...
Marketing research tells your small business what your customers like and dislike, their preferences and buying habits -- what is important to them. It verifies that your message is getting across or,...
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